The existing jars and labels fell short in effectively representing the brand's commitment to ethical sourcing and the exceptional quality of the products. Therefore, Steenbergs’ needed a fresh, contemporary branding and packaging overhaul to efficiently represent these core values whilst still retaining the artisan brand feel.

All the spices needed to work with a set of templates that could present each product’s authenticity as well as the brand’s specialism. The product range was divided into three distinct sectors: spices, spice blends, and salts & peppers.

These templates needed to maintain the unmistakable Steenbergs style while incorporating a contemporary typeface that could also function as a pattern. They were designed to showcase the origin of each product and its unique characteristics. The flavours range featured vibrant colours and individual patterns, adding an extra layer of visual appeal.