Green Farm - Healthy Cooked Meats Branding
Design for a healthy lifestyle
The protein rich products were used to create a totally new positioning around health and wellbeing. A first in the Irish pre-packed sliced cooked white meats category.
The Task
New branding and packaging for a tired white meats brand that would take a flagging (in terms of sales) Green Farm into the brave new world of protein, healthy eating and wellbeing.
The Process
It made a change to be analysing all things healthy eating and lifestyles for a sliced cooked meats product. Rather than the tired old stereotypical farm fresh, traditional meat cues associated with this category.
A whole new visual tone of voice that was optimistic, positive, lively and fresh was developed for the brand. This gave the inspiration to create ideas for the identity and pack graphics that captured that tasty feel good factor for its range of lean, protein and mineral rich range of chicken and turkey.
The Result
A brand that is now firmly established as the number 1 white meats brand in Ireland. And a strong reputation for healthy living.