Getting to know the business was a treat. Stepping into any of one of Planet’s stores was an aladdin’s cave of discovery. The knowledge and passion of the people was unrivalled, its products had meaningful stories and benefits and the aura of the place exuded good food and healthy living.

Everything we learned was distilled into a set of benefits, values, characteristics and an overall brand idea. This gave us our creative stimulus from which we developed an array of pack designs capable of presenting expansive product information with a highly individual look in a way that was practical and cost effective.

The agreed design became known as the five stripe design. Bands of colour, appropriate to the product range, allowed us to create an easily navigable hierarchy of communication which could also accommodate simple yet distinctive illustrations to help with product differentiation. These design principles were applied across over 300 lines for a two tier structure of everyday products and innovation products.

A unique design that has become the recognised for Planet across all its own label products for the past 10 years both in store and optimised for online.