Having worked with all their brands - Brady Family, Green Farm and Homebird - we knew the business very well. We were introduced to its ambitions to grow nationally and break into new export markets in the UK and Europe. A statement of its intent was immediately given by the acquisition of UK meats business, Bearfields of London.

Family orientated and centred around highly respected father and son team (Bill and John O’Brien), the business had seen remarkable growth since 2015. And it wasn’t going to stop there. But the existing business identity and website were no longer compatible with the business’ aspirations.

We developed a range of new identity options moving from something more familiar to ideas that were more adventurous. OBFF decided to break with a more homely feel and opted for a more modern, clean looking confident expression of their business. It was important that the new identity could be flexible enough to adapt itself to work for any part of its business or initiative as well as work to support any of its brands.

The new identity introduced a striking O nemonic that had the flexibility to work with a range of graphics and messages. This was supported by a complementary colour palette, set of typefaces and icons that would allow OBFF to make its presence felt to varying degrees across any external or internal application.