Mortimer - Artisan Chocolate Powder
A real artisan brand.
Created by renowned chocolatier Adrian Smith
A beautifully crafted branding and pack design solution was at the ready.
The Task
To bring greater branding confidence to the range and create a clearly navigable message hierarchy.
The Process
A number of branding and pack design concepts were developed that used the brand’s cocoa knowledge, purity and sourcing as inspiration.
Now, stronger branding, consistently applied, and a clear hierarchy to convey the cocoa’s provenance and taste is at the centre of the packaging’s message.
The Result
A confident brand that stands out. The recent launch of 70% West African on Amazon saw a quarter of its stock sell on day one. UK sales have increased by just over 10% since rebrand.
