It was Jennifer’s long held dream to create her own skincare range. A range that could help ‘hoomans’ feed their skin in a way that was right for them.

A range that was clear to understand what it did and how and when it should be used. Jennifer wanted to create a stand out brand for the category that broke a few rules.

A really good look at the category revealed a sea of white, grey, pastel and black combinations of colour. With little attention paid to clear communication of benefits and usage.

The ‘What’s Your Recipe’ idea gave the brand a fresh, bespoke, more personal feel that appealed to consumers that wanted a tailored approach to their skin care regime. The Key Four products were complemented by the Match + Mix range with a set of strong colours used to present the individual products.

Skin Chat was also created. This was the way in which the product ingredients, their benefits and usage could be presented in an informal yet easy to digest way.

The packs are now also refillable and recyclable which reinforces the brand’s sustainability credentials.