Our long term partnership with Marigold gave us a good grounding in how to create the right look for this brand new product. The graphics needed to convey the nutritional benefits and flavour of this low cal, high in Vit D healthy snack - all the while referencing its essential ingredient, Engevita, which has a wide foodie fan-base of its own. It should also have a little bit of fun - it is popcorn after all!